Malang, April 6th. In strengthening the analytical power and style of village branding by students, the Government Science Study Program CoE class presented village practitioners namely Mr. Jamroji, M.Med.Kom in the material "Village branding based on digital and multimedia literacy". In the lecture he explained how we are able to present an innovation from the village potential that we have analyzed. He also explained that it's not just innovation that we have to present, but how can we make a differentiator which will later become the hallmark of the village itself. Not only that, Mr. Jamroji also explained about Risk Management and how the 6 points must be interconnected. Like how the product we make must be in accordance with the place or place where the product is sold. The lecture activities also did not only go one way, but students were then asked to form groups and then analyze the village's potential and make it an innovation and how to compare the innovations. Students then form two groups and make what is requested by him. The lecture ended with presentations by 2 groups and a review of the presentation material from Mr. Jamroji.